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How can RSS help users and content providers deal with the ‘information overload’ common to the Internet?
What value does RSS provide to organizations in terms of establishing and maintaining customer loyalty?
What are the key technical underpinnings of RSS?
How do the various versions of RSS differ, and how do you choose the most appropriate version for your purposes?
How will RSS evolve over the coming years, and what implications does this have for your organization?
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Application Development
Architecture and Infrastructure
Business Applications
Customer Relationship Management
Data Management
eBusiness
‘Information overload’ is a common complaint among Internet users. There is simply too much information -- and too little time. But what if there was a way to quickly and conveniently see what’s new on all the Web sites you’re interested in, and you could click through to any particular item you wanted to examine in detail? Such utilities exist, called ‘feedreaders’ or ‘newsreaders,’ or sometimes ‘news aggregators.’ They ‘read’ what are known as RSS, or really simple syndication feeds, which you can subscribe to, and they show you what’s new in those feeds. In this timely program, consultant Ted Demopoulos explains how RSS works and how you can get the most from it. He begins by explaining how ordinary Internet users can effectively benefit from RSS, and continues by showing how Internet content publishers can benefit from RSS as well. Next, Demopoulos examines RSS technical fundamentals, and considers what should go into an RSS feed. He also takes a quick look at the evolution of RSS, and describes different versions of RSS. Demopoulos rounds out the program by looking at the similar but rival format to RSS, known as Atom. He concludes with some thoughts on the probable evolution of RSS.
By watching this program, you will:
~ Understand what really simple syndication is;
~ Understand what really simple syndication can do for average Internet users;
~ Learn how content providers are using RSS effectively today;
~ Understand different techniques for producing RSS feeds;
~ Understand how RSS is used for advertising; and
~ Understand the similarities and differences between RSS and Atom, and how to bypass the ‘format wars.’
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