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Understanding RSS (First Edition)











Ted Demopoulos


Program Track:
Technical Briefings

Program Duration:
32 Minutes  




Choose
a Stream Type
Value Category: Navigation
Key Issues: How can RSS help users and content providers deal with the ‘information overload’ common to the Internet? What value does RSS provide to organizations in terms of establishing and maintaining customer loyalty? What are the key technical underpinnings of RSS? How do the various versions of RSS differ, and how do you choose the most appropriate version for your purposes? How will RSS evolve over the coming years, and what implications does this have for your organization?
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Term

Definition

American Standard Code for Information Interchange
(ASCII)
The predominant character set encoding of present-day computers. It is used to represent all the upper and lower-case Latin letters, numbers, and punctuation. There are 128 standard ASCII character codes, each of which is represented by a 7 digit binary number: 0000000 through 1111111. This is also used to describe files that are stored in clear text format.
HyperText Markup Language
(HTML)
The standard authoring software for creating World Wide Web pages, and for defining hypertext links between documents on the Internet. This simple file format allows for the embedding of images, sound, video streams, form fields and simple text formatting. References to other objects are embedded using URLs. It is a subset of SGML (standard generalized markup language).
Live Bookmarks
A technology in Firefox that lets you view RSS news and blog headlines in the bookmarks toolbar or bookmarks menu. (Source: Mozilla)
Resource Description Framework
(RDF)
A proposed World Wide Web Consortium (W3C) standard for metadata descriptions. (Source: Gartner IT Glossary)
Rich Site Summary
(RSS)
An XML format for distributing news headlines on the Web, also known as syndication. First started by Netscape as part of the My Netscape site. RSS started off in an RDF format, but is now just an extension of that. (Source: 100 Best Free Web Space)
Standard Generalized Markup Language
(SGML)
An ISO standard for organizing and tagging elements of a document. An SGML document uses a separate document type definition (DTD) file that defines the tags embedded within it. SGML itself does not specify any particular formatting; rather, it specifies the rules for tagging elements. These tags can then be interpreted to format elements in different ways. SGML is a very comprehensive language that includes hypertext links. (Source: Webopedia)
Uniform Resource Locator
(URL)
A standardized way of representing different documents, media and network services on the World Wide Web. An URL (often pronounced 'earl') looks like 'protocol://host/localinfo' where protocol specifies a protocol to use to fetch the object (like HTTP or FTP), host specifies the Internet name of the host on which to find it, and localinfo is a string (often a file name) passed to the protocol handler on the remote host. URLs are used in HTML documents to specify the target of a hyperlink.
aggregator
A program for watching for new content at user-specified RSS feeds. (Source: FOLDOC)
blog
A Web site (or section of a Web site) where users can post a chronological, up-to-date e-journal entry of their thoughts. Each post usually contains a Web link. Basically, it is an open forum communication tool that, depending on the Website, is either very individualistic or performs a crucial function for an organization or company. Part of the appeal of blogging is that the programs you use to publish your insights on the World Wide Web are easy-to-use and you do not have to be a programmer, or even know how to code. (Source: Netlingo)
blogger
A blogger is a person who keeps a Web log, or blog for short. The idea started sometime in 1998, but really caught on in 2000, to the extent that there are now thousands of bloggers and blogs about. At the beginning, the concept was that a person kept a diary of their explorations of the World Wide Web, making it public for others to inspect and follow up. But as blogging has expanded, that simple idea has been so much modified that it is now difficult to get two bloggers to agree on what the term means. Many blogs are online diaries chronicling activities and events as they happen to the writer, often with no reference to the Web at all. Some writers create only brief entries, while others provide extended essays on life, the universe and everything. There are several sites where people can create accounts and publish their blogs, most notably www.blogger.com, where blogs often have names like The Magnificent Melting Object, or Exploits of a Dwarf Lover. (Source: Turns of Phrase)
browser
(1) Program that allows a user to read hypertext. It gives some means of viewing the contents of nodes - or 'pages' - and of navigating from one to another. Netscape Navigator, NCSA Mosaic, Lynx, W3 and Microsoft IE are examples of browsers for the World-Wide Web. They act as clients to remote Web servers. (Source: FOLDOC) (2) A client program for accessing and rendering Web documents in HTML. Graphical browsers can render images and many different text fonts; nongraphical browsers cannot. (Source: The Webmaster's Encyclopedia) (3) Short for Web browser, a software application used to locate and display Web pages. The two most popular browsers have been Netscape Navigator and Microsoft Internet Explorer. Both are graphical browsers, and can display graphics as well as text. Most browsers can present information, including sound and video, though they require plug-ins for some formats. (Source: Webopedia) (4) A program used to view HTML documents. (Source: Dictionary.com)
eXtensible Markup Language
(XML)
A subset of the SGML document language designed for use on the Web and sanctioned by the W3C. It enables designers to create their own customized tags to provide functionality not available with HTML. Whereas HTML uses a fixed set of tags to describe the pages, XML maintains the flexible meta-language characteristic of SGML by defining the codes that will be used in each document.
end tag
The closing tag of an element. It follows the syntax: , and must match the name in the start tag to be well-formed XML. (Source: XML Guide Glossary)
feed
An XML file containing headlines and descriptions - also called news feed, content feed, XML feed or web feed. (Source: FeedForAll)
hit
A single entry in a server log file, generated when a user requests a resource on your Web site. Requests are often referred to as 'hits.' A request can result in an error or a successful transmission of any data type. Hits are not a useful comparison between Web sites or parts of the same Web site, as each Web page is made up of an arbitrary number of individual files. (Source: NetGen.com)
opt-in
(1) A data-collection policy in which the organization collecting data may only use that data with the expressed permission of the consumer. (2) An e-mail list comprised of members who have voluntarily signed up, rather than being added without their permission; also, the act of subscribing to a list (Source for 2: list-lingo.com) (3) An opt-in e-mail list is one where users have voluntarily signed up to get commercial e-mail about specialized topics. Opt-in e-mail also gives the user a simple way to opt out of the list, if he chooses. Opt-in is the basic tenet of permission marketing. Also referred to as permission marketing (Source for 3: EmailFactory.com)
scraping
Refers to creating an RSS feed for a website that doesn’t provide one itself (i.e. scraping the text off of the page). That is, scraped feeds are not created by the same people who created the content within the feed. Scraped RSS feeds may stop working if the page changes its layout. (Source: Fagan Finder)
spam
Electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited e-mail. Real spam is generally e-mail advertising for some product sent to a mailing list or newsgroup. Spam eats up a lot of network bandwidth. Consequently, there are many organizations, as well as individuals, who have taken it upon themselves to fight spam with a variety of techniques.
start tag
The opening tag of an element. It follows the syntax: , and must match the name in the end tag to be well-formed XML. (Source: XML Guide Glossary)

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